Services Généraux, Boys

An exercice in empathy, humility, and introspection.

“Boys” is an exploratory visual commentary on modern masculinity, initiated by SG with candor and curiosity. The studio crafted a corpus of images and videos around stereotypical incarnations of masculinity and virility. With an assumed and exaggerated naivety, SG analyzed and dissected masculinity through specific themes like violence, sex, power, strength, and more.

A group of thinkers and intellectuals, Lila Braunschweig, Raphaël Liogier, Haude Rivoal and Nesrine Slaoui, whose work questions those concepts, then replied to this visual corpus. The meeting of those texts and images creates an accessible preliminary study, to raise questions, trigger discussions, and inspire.