Anti Studio for Prada, Linea Rossa

Anti Studio created a series of product visuals for Prada’s iconic Luna Rossa perfume, for a special holiday campaign, in collaboration with AKQA Paris.

In the film, they navigate between sharpness and poetry. The sharpness of Luna Rossa’s heritage ; a sleek and bold imagery, invoking the idea of performance, of refinement, of technology. And the poetry and intellect of Prada’s aura, at the service of tender, subtle and loving messages.