Anti Studio for Jean Paul Gaultier, Gaultier 2

Anti-Studio created a playful fully CGI film for Jean-Paul Gaultier’s revival of their iconic Gaultier 2 perfume bottle. The bottle was created and commercialized in 2005, before disappearing a few years later. Jean-Paul Gaultier decided to revive the iconic bottle design, with a modernized look, and with the original fragrance/jus.

Featuring elevated yet playful interactions, the new bottle is seen throughout many different scenes ; playing into the Jean-Paul Gaultier identity and art direction. The final shot displays the number “2”, a nod to the fact that this bottle’s iconic design is born again.